HempWood Sales Enablement
When HempWood approached Fantastic Voyage in 2021, their innovative, carbon-negative wood alternative wasn’t translating into predictable sales. Despite growing awareness, the path from discovery to quote request was fragmented: multiple forms, unclear next steps, and limited follow-up meant leads often dropped out. We overhauled their digital and collateral workflows to create a streamlined, intent-driven funnel that doubled conversions, slashed bounce rates, and fueled a 58% revenue jump in 2024—their first profitable year since launch.
The Challenge
Consolidate HempWood’s fragmented, form-heavy touchpoints into a single, intent-driven journey that consistently converts scattered interest into high-quality quote inquiries.
Focused, frictionless sales enablement
We viewed HempWood’s scattered inquiry channels as an opportunity to reimagine their sales enablement system, consolidating multiple forms into one dynamic, intent-driven entry point.
By automating personalized email drip campaigns tied to form responses and refreshing sales collateral into concise, high-impact assets, we created a seamless journey from prospect interest to quote request.
This targeted overhaul doubled quote submissions, halved bounce rates, and fueled HempWood’s first profitable year since 2018.
The Idea
Let prospect intent steer the funnel, transforming HempWood’s inquiry chaos into a streamlined sales engine.
Guiding buyers effortlessly from interest to quote
Anchored by a single dynamic form and intent-driven email automation, each visitor’s selections triggered personalized follow-ups and matched sales assets. By aligning form logic with concise, high-impact collateral, we built trust and nudged prospects toward confident quote requests — creating a seamless experience only this integrated approach could deliver.
Typography System
Our sales collateral pair HempWood’s bespoke logo font (inspired by organic textures) with a modern, geometric sans-serif for body copy. The contrast creates an authoritative, professional tone that remains highly readable across print PDFs, mobile emails, and slide decks.
Certification & Product Badges
To reinforce credibility, we designed a suite of compact icons—LEED-certified, VOC-free, carbon-negative—that could live alongside product names or in call-out callouts. These badges quickly signal HempWood’s key differentiators and drive prospects straight to conversion points.
Cohesive Product Imagery for Sales Collateral
Our photography strategy showcases HempWood panels in both aspirational and real-world environments. We shot hero images on architect-approved project sites to capture scale and material texture, then paired them with close-up detail shots under warm, natural light. This mix of contextual and tactile visuals keeps the focus on HempWood’s performance benefits, while social-ready GIFs and cinemagraphs highlight installation ease and final finish—sparking curiosity and click-throughs in nurture emails and linked PDFs.
Sealing the deal
3X
Increase in inquiry conversions
HempWood’s sales platform grew into more than a series of forms, it became a dynamic engine for qualified inquiries. By uniting streamlined capture, intent-driven follow-ups, and targeted collateral, our solution now guides architects, designers, and builders from first click to confident quote request.
+500%
Increase in inbound quote requests; 1–2 per week in 2021 to 8–12 weekly in 2025
-25%
Reduction in bounce rate since 2023
+185%
YoY increase in site visits (2022-2025)
Our Role
Strategy
Integrated Sales Strategy
Content Strategy
Audience Research
Cross-agency Collaboration
Content
Copywriting
Photography Production
Post Production
Design
Art Direction
Creative Direction
Design Guidelines